We all have a favorite color and certain hues that we naturally gravitate to, but as a designer, it’s important to dive deeper than that. ![]() If you can convince people to buy products using not only your design skills, but your knowledge of color psychology, you’ll be raking in the dough.Ĭolor psychology studies how different colors impact the human brain and its instincts and emotions. That 15 percent can make a big difference when it comes to sales.Īs a designer with a focus on marketing and sales, knowing how colors make your audience feel can be a game-changer. Some colors even convince people to spend more money or return to your store.Īccording to CNN, people are 15 percent more likely to come back to stores with blue color schemes than they are to those with orange color schemes. Some create a happy, nostalgic feeling, and others evoke feelings of power and passion. It’s no secret that specific colors evoke different emotions in an audience. We’re going back to the basics to discuss the color wheel and how colors can make an audience feel. This article will talk about the history behind the rainbow colors and discuss how to use each color in your designs. ![]() BIV? If you were paying attention in school, you’d remember that that acronym stands for the actual rainbow color order.īut why do the colors of the rainbow matter, you might ask? Well, if you’re a designer, being familiar with the spectrum of colors that can be used in design is essential. ![]() Remember that handy acronym you learned growing up to remember the colors of the rainbow: ROY G.
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